awful ;( i knew him just when he died...

"Reality cracking is a matter of observation and knowledge, balance and wit, it's very important to avoid taking ourselves too seriously... a common disease. Watch, work, send your findings... and avoid the ever lurking risks to fall into the 'weird-religious-nutty' or into the 'ideologically excessive-obsessed' patterns. Best essays are those that examine a CONCRETE aspect of the reality around you and show it's hidden meaning: see, it is obvious (if silly) that half-naked babes on -say- new cars help selling those same said cars to the zombies... but it is not so obvious, for instance, that yougurts or fruit juices made with only ONE sort of fruit are all over the world slowly being replaced by yogurts and fruit juices made with a 'cocktail' of fruit rests ("tropical mix", "apples AND bananas", "fruits of the wald") for the purpose of maximising gains... consumer "choices" are only a nuisance once you have already lurked the same consumers into buying your products or using your supermarket chain...
What do you think that 'modes' and 'trends' have been made for? ... or d'you think you can buy somewhere a new fridge (say) that has been built solid enough to last for the next thirty years?"